Buyers ask AI

ChatGPTGeminiPerplexity

Which companies can I trust for business insurance?

AI can mention your company and still recommend a competitor

An initial assessment maps your recommendation pattern across selected AI platforms, including ChatGPT, Gemini and Perplexity, showing where competitors displace you and the revenue at risk.

Recommendation Probability™71/100 · Strong

Recommendation outcomeShortlisted

Competitor displacementCompetitor recommended first

AI can shape the shortlist before sales sees the buyer

Before your websiteBefore your formBefore your CRM

No lead. No alert. No CRM record. Just revenue at risk.

Visible can still mean not recommended

Many GEO and AEO reports track mentions, citations and visibility. These are useful signals. They do not by themselves show who AI recommended.

ObservationCommercial outcome

MentionedNot necessarily shortlisted

CitedNot necessarily recommended

VisibleCompetitor may still be recommended first

Trustidex measuresRecommended · Shortlisted · Mentioned · Absent · Competitor recommended instead

Visibility is an observation

Recommendation is the commercial event

One AI answer is not measurement

Repeated tests reveal the recommendation pattern. The same defined buyer questions are measured across selected AI platforms, then classified by commercial outcome.

Illustrative output, not a customer result

24 repeated runs · selected AI models · classified outcomes

Recommendation outcomeShortlisted · Competitor recommended first

24 classified runs

Recommendation Probability™: 25%6 of 24 runs recommended you
Competitor displacement: 7/24a competitor was recommended instead
Revenue at risk: €27K–€32Kper month · illustrative range

From buyer question to validated result

The measurement stays comparable because the test set is defined, repeated and versioned.

Read the methodology

1
Map
Define buyer needs, competitors, markets and decision questions.
2
Measure
Repeat tests and classify the recommendation outcome.
3
Diagnose
Identify why competitors are preferred and prioritise the evidence gaps.
4
Validate
Re-test after changes and measure whether Recommendation Probability™ improved.

For the people who own the number when a deal disappears

CRO

See where competitors enter the shortlist before sales sees the buyer

CFO

See the exposure behind opportunities that never reached the forecast

Marketing and agencies may implement changes. CROs and CFOs own the commercial decision.

We do not present an estimate as fact

Trust comes from how the number is built, bounded and explained.

RepeatedBased on repeated tests, not one response
RangedNever presented as an exact loss
SourcedCommercial inputs are sourced and assumptions are disclosed
SpecificBased on your buyer needs and actual competitors

Measure what changed

Trustidex establishes the baseline, identifies competitor displacement and the evidence gaps behind it, then repeats the same tests after changes are implemented.

MeasureDiagnosePrioritiseValidate

Trustidex Pilot 001

We measure ourselves, too

Trustidex is applying the same defined test set, classification method and validation process to its own market. We will publish the baseline, documented changes and re-test results, including outcomes that do not improve.

Pilot in progress. No result will be presented as proof until the baseline, intervention and re-test are documented.

Establish your recommendation-risk baseline

Use the initial assessment to decide whether recurring measurement is warranted.

Recommendation Probability™
Competitor displacement
Revenue-at-risk range
Priority evidence gaps